Enshitification is a useful way to describe how things are. It’s an aspect of why for most people things feel worse despite us living in an age of technological wonder. But it also tends towards cynicism and a general feeling of being overwhelmed by the magnitude and scale of the forces at play. Who are we to resist behemoths like Google, Amazon, Facebook Meta?

I believe things can change for the better. I believe my individual choices have some impact. I believe our collective choices can change the world.

I believe that together, we can achieve ENGOODIFICATION.

“While there is life, there is hope.”

- Marcus Tullius Cicero

“We must accept finite disappointment, but never lose infinite hope.”

- Martin Luther King Jr.