The rise of general-purpose AI assistants like ChatGPT and Gemini signals more than a tech upgrade—it’s a fundamental shift in how services are accessed, and who gets cut out. Platforms like Trainline may soon find themselves bypassed entirely, as personal AI agents handle everything from planning to purchase on behalf of users.

In this post, I explore how AI is reshaping the value chain, what this means for businesses built on user interfaces and search marketing, and why we may be entering a golden (but temporary) age of AI-first convenience.